About this Role
Location: Remote
United World Telecom (est. 1996) offers cloud communication solutions to help businesses around the world communicate with their customers. We have a global and diverse team and over 8,000 customers worldwide.
We’re growing our marketing team in India and are looking for a PPC Manager to manage, run, and monitor ad campaigns. An ideal candidate must have proven experience in tracking and managing paid advertisement budgets, ensuring the best returns on the campaigns. They must work alongside the digital marketing team to create strategic PPC campaigns that drive performance and deliver results.
PPC Responsibilities
- Plan, create, manage, and optimize PPC campaigns across a variety of channels such as Google Ads, Bing Ads, and other social media.
- Research and analyze data to identify the most effective keywords (add relevant keywords and negative keywords) and strategies for our PPC campaigns.
- Perform daily account monitoring and management of PPC campaigns (review expensive under-performing keywords, ensure PPC campaign does not exceed weekly and monthly ad spend budget, and maintain Quality Score, impression share and other important metrics).
- Conduct competitors analysis to identify new opportunities and improve our PPC campaigns.
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Collaborate with marketing and content team members to ensure consistency across all campaigns.
- Document and update processes and changes in the internal document server.
- Send weekly & monthly reports to the marketing team.
- Stay up-to-date with the latest PPC trends and best practices and utilize this knowledge to continuously improve campaigns.
Candidates will be asked to complete a writing and editing test.
Schedule: 40 hours a week
Hours: M-F 11am – 8pm (IST)
Requirements & Experience
- Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms.
- 5-10 years PPC experience in SaaS and telecom industries with B2B emphasis is preferred but not required.
- Proven experience with Google Ads and Bing Ads; Facebook ads and LinkedIn ads experience would be an added bonus.
- Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Knowledge of Google Analytics and other analytics tools
- Excellent writing and editing skills in English.
- Excellent communication and teamwork skills to collaborate effectively with other marketing team members
- Bachelor’s degree in Marketing, Advertising, or a related field is preferred.
- Google Ads and Bing Ads certifications within the last 6 to 12 months are a plus.
- Must be located in India.
Benefits:
- Paid time off
- Growth opportunities
- Work with a global team
Salary: INR 7-9 lakhs, depending on expertise.
Contact: Meryl D’Sa-Wilson, Digital Marketing Manager or email your resume and cover letter: meryl@unitedworldtelecom.com