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Category: Learn

What is an RFP Document?

Posted on by Ilsa Morales

An RFP Document is a Request for Proposal that many companies and the U.S. government use in business practices. Perhaps you have heard of an RFP before and just cast it off as a business term that you might use, but not necessarily know the process of. RFP documents are used between businesses that want to create a leveled playing field with other companies that they would like to do business with. The process of creating an RFP document can be overwhelming to some. Read on to learn about a simplistic approach to the RFP process.

call center compliance and security
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RFI

The first step to an RFP is creating a Request for Information. The RFI is like an introduction on what your company is about and what you hope for your company to strive for in the future. Once your company has created its RFI, you can send them out to several different companies which can hopefully help you create your bottom line. The RFI includes typically a set of questions for each company to answer as well as the company’s future plans and other essential details. Once your company has received a sufficient amount of RFIs returned, you can then look over each company’s circumstances and find out which company would work best with yours.

Issuing an RFP

Once you have decided which companies are the right match for your business, you can begin the process of issuing an RFP. The RFP will have more detailed questions than the RFI that both companies can release. These questions might be about the team members that will be working together and timelines that work for each business. Once completed, the RFP document then goes out to your top companies that responded to the original RFI document. The RFP may also be collected by a company that specializes in categorizing and housing RFPs. This company can use your RFP to help other businesses searching for services that your company offers.

Inside of this RFP document will also be your proposal. The company that you have invited from the RFI stage will write out their proposals which will include the solution to your issue and how their company will help resolve it. These should be very detailed and will look completely different for each company.

Request for Quotation

An RFQ is also known as an Invitation For Bid. The RFQ is similar to the RFP except that your company provides its solution and wants to find a company that can provide that solution in the way that your company would like to go about it. The RFQ states what the issue is, what the answer is, how to go about resolving the problem, and what it looks like and how it works. It also includes an idea of what contracts and payments will look like. This is important if your company is on a budget or if it is for a government agency which must always use a budget.

Tender

If your business needs something such as a simple good or service from another company they can use a tender bid. Instead of a long and complicated RFP, they will send out a Request for Tenders. If your company wants to find a company that will place their name and phone number on pens, they could use a tender bid. In order to get an RFT the company that you are looking towards will need to subscribe to a tender clearinghouse.

Teamwork

The RFP process is complex has many steps, but if you have a reliable team, you should be able to create one reasonably simply and without error. Because of its complexity, having multiple people responsible for different parts of the RFP is essential. Not only because it will save time, but because each department works differently and will have insider knowledge on specific details that need to be included. Be sure to gather everyone for team meetings so that everything in the RFP is concise, getting coverage, and the information is not being repeated. It also helps to have several people looking at the document to catch last-minute errors.

Case Studies

A case study should be included in your RFP to let other companies know about your company’s experience. This isn’t a very complex issue but can be time-consuming if you put it off. Add your case study to the beginning of your project so that way you can get through the RFP faster.

Call Center Compliance and Security

Posted on by Ilsa Morales

Call center management knows that there are risks and rewards when it comes to running a business. However, some things, such as compliance and security are things that should never be risked. Information on your customers is sensitive data and needs to be continuously managed. Your business needs to find the leaks in security and implement security policies before any con artists can break in, which unfortunately is becoming a common practice today.

call center
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Due to a streak of data breaches, the Federal Trade Commission has created new rules and regulations for security that your business needs to be up to par with. If your business is not up to the standard, you will find yourself dealing with huge fines and legal battles.
In order for your business to stay compliant, you need to make sure that the following compliance acts are satisfactory.

1. Encryption

VoIP encryption is a useful tool that allows companies to gain access to customer information by using coded messages that unauthorized users cannot get hold of. This can be used through call center interactions over the phone or through emails and chat. These encryption codes need to be adequately managed by your IT employees.

2. Login

Many call centers have a variety of login systems that can timeout very quickly. This can frustrate customers and agents alike, but there is a solution. Single sign-on is standard for the FTC and can work with several systems at once.

3. Storage

Storing data is an essential piece of managing all data that is unfortunately overlooked by many companies. Ensure that your company has enforced multiple backups to your data storage and that old data is being disposed of when it is no longer necessary. When your storage becomes compromised, it can become a massive headache for businesses. Therefore, it is best to plan ahead and have good recovery software in place.

4. Recording

Call centers use recording as a means to learn from mistakes and to look back on calls during disputes. However, recording important information can cause issues. In the past, call centers have had their agents turn off their recordings while being given important information, but that is not up to regulations anymore. What call centers can do is use an IVR to secure important data like credit card information and social security numbers. Also, in order to stay up to standards by the FTC, all callers must be notified that the call may be recorded.

5. Do Not Call

All call centers must be up-to-date on those consumers who have added their number to the do not call registry. Failure to stay up to date can result in massive fines.

6. Debt Collection

If you work for a debt collecting agency, the FTC is cracking down on those who do not follow the Fair Debt Collection Practice Act. Therefore, if your agents are using threatening language or shady collection practices, you could find your business in the midst of litigation.

7. Truth in Lending Act

All call centers must provide crucial information such as interest rates and late fees to their consumers before a customer agrees to purchase a product.

8. Equal Credit Opportunity Act

This act forbids companies from denying loans or credit to consumers based on their race, religion, marital status, age, gender, etc.

9. General Data Protection Regulation

GDPR is a relatively new regulation that call centers must accede to. This rule is for companies that store information for European residents whether or not the business itself is located in Europe. European customers can ask for their data to be erased. Businesses must grant their consumers their requests in a timely fashion in order to remain compliant. Therefore, if you have European customers, you must have a plan in place that can quickly erase data.

If your call center is not fully compliant, you could face some serious headaches in your future. The truth is, your company can not afford to wait to become up to standard because of the mounting security risks and in light of the critical data breaches that have already happened to several major businesses. Be sure that your vendors and IT staff are aware of all new regulations as they both play a significant role in call center compliance and security.

Crush The Competition with Virtual Phone Numbers

Posted on by Ilsa Morales

Virtual phone numbers not only help to keep your business from inserting itself into your personal life, but they can also help you crush your competition. There are several incredible benefits to having a virtual phone number, such as a variety of built-in features, their low costs, hardware, and a reliable network.

businessman
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If you’re not familiar with what a virtual phone number is, then you probably aren’t sure why you need one for your business. Virtual phone numbers work for companies because they are an easy way for customers to reach you that isn’t tied to a specific telephone line. You can access your phone calls from any device, including cell phones, tablets, and computers, freeing you from being tied down to your desk all day for fear that you will miss an urgent phone call.

Virtual phone numbers are also great ways to save costs on long distance phone calls. If you have several clients overseas, you can purchase an affordable local phone number in those specific areas and avoid long distance fees. Even these international phone numbers are virtual so they can be tied to any device you currently use without issue.

Fulfilling the Needs of Your Customers

Contact centers are one of the business types that benefit significantly from the use of virtual phone numbers. Using local phone numbers helps agents to offer a more personalized touch with their customer service. Local phone numbers also help to alleviate the costs that some of your customers or clients would have to pay if your store is located outside of their local area.

The features provided with your virtual phone number contract can help your business portray a very successful and professional image, even if you’re working from your kitchen counter. Virtual numbers allow you to have as many numbers as you need, and they come with impressive features such as time of day routing (which will enable you to go out for lunch and not miss an urgent phone call). You can also add a customized greeting when your customers call. When a customer calls the number provided, they will be prompted by a professional greeting and then taken to a menu page that will allow the customer to choose which sector of the business they would like to speak with. For example, they may be prompted to press “1” for customer service, “2” for sales, and so on.

Virtual phone numbers also come with a feature called “call recording” in which you will be able to record phone conversations between customers and your employees. You can then use these files to figure out what works and what doesn’t work within the employee/customer dynamic. This can be a valuable tool to use when training customer service staff.

Creating a Local Presence

As previously stated, having a virtual phone number can give you a local presence in international countries, and it also allows you and your employees to work from anywhere in the world. Not only are virtual phone numbers flexible enough to allow you to step away from your desk, but you can also travel anywhere in the world. This is also a great way to keep international teams working together with functionality and ease.

Virtual phone numbers are also very affordable. Small teams and businesses have the option of choosing a flexible plan that will provide the minutes and services that they need, instead of paying extra costs for things they don’t. Because virtual phone numbers can be set up to reach most devices, you won’t need to purchase expensive phone lines. All work can be done on just one device if you choose, and you will still be able to keep everything in your business separate from your personal life and phone line.

One-Up Your Competition with Virtual Phone Numbers

The fantastic features and cost-saving benefits of a virtual phone number can genuinely give you the edge you need over your competition. If you’re thinking about purchasing a local or international virtual phone number for your business, contact us at unitedworldtelecom.com to get started right away.

Why You Should Optimize Your Business Phone Systems in Australia

Posted on by Ilsa Morales

If you haven’t optimized your VoIP phone system yet, you could be missing out on several prosperous opportunities. If you are still using an analog business phone number, you may find that it lacks the features and capabilities that you could be receiving with a virtual calling system. Read on to find out why you need an Australian virtual phone system now.

Get the Edge Over the Competition

Australia has a booming business scene, and you don’t want to be left behind during this wave of prosperity. Cloud phone numbers provide an unmatched service that allows you to take calls when you’re on the move. Whether that means leaving your desk or leaving the country, you never have to miss a phone call if you switch over to a virtual phone service.

Top Benefits of Switching Over

Image of a man optimizing his business phone system in Australia.
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  • Appeal To The Masses: You can use your virtual phone number to attract new people by providing an Australia toll-free number and advertising the number all around the country.
  • Stay Connected: With a virtual phone system, your clients and the members of your team can stay connected wherever you are located in the world. Virtual phone systems allow you to use local phone numbers to save costs on expensive international rates no matter where you are located in the world. If you are in America and your team is located in China, and your clients are located in Australia, you can remain accessible everywhere through your virtual phone system connection.
  • A Great Tool For Call Centers: Call centers can be set up with your new Australia virtual phone number on the same day. You can start taking calls almost immediately. Call centers handle customer service inquiries, compliments, and grievances. Providing a call center for your business shows that you care about your clientele and that you believe in your product. Plus, at United World Telecom you can set up call recording. Call recording can be used as a handy tool for training customer service representatives as you can quickly learn what is and isn’t working.
  • It’s Personalized: Virtual phone systems come with a variety of features that you can use to customize your clients’ experience every time they call.

Top Features for Business Phone Systems in Australia

  • Voicemail: You can customize and record your own personal voicemail greeting where your customers can state their inquiries when you are outside of business hours.
  • Call Recording: As previously mentioned, virtual phone systems in Australia come with a call recording feature. This is an excellent customer service tool for training and learning whether or not the training is being fulfilled.
  • Call Forwarding: Never miss an urgent phone call with the call forwarding features. You have the opportunity to set up an international call forwarding system where phone calls can be sent to different devices or people within your company. Outside of business hours, you can use this feature to forward incoming calls to your voicemail. You can even set up call forwarding to send transcripted voicemail messages to your fax machine or an mp3 recording to your personal or business email address. It is much easier to stay up to date on business communications when you have call forwarding.
  • IVR: An Interactive Voice Response is the recording that is often used as a greeting for several businesses. Usually this automated voice or a pre-recorded message by you or one of your employees will offer a standard greeting to the caller and then direct them to a list of menu choices so you can better serve them. For example, “Hello, you’ve reached Thomason Packing and Shipping. Thank you for your call today. In order to best serve you, please choose from the following options: 1 for sales, 2 for customer service, etc.”
How To Get an Australian Virtual Phone Number

You can choose your very own Australian virtual phone number by visiting UnitedWorldTelecom.com or by calling 1 (877) 898-8646. You can get virtual Australian phone numbers and toll-free phone numbers, then sign up online and start making phone calls right away with a free trial.

Wellness for Employees in Call Centers

Posted on by Ilsa Morales

The best way to benefit your company is to improve the quality of life of the employees that help you run your business. If employees have access to wellness programs that enhance their performance and reduce their health risks, your business can, in turn, mirror the happiness and healthiness of its employees.

wellness for employees in call centers
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Employees who are happy with their companies generally have more energy at work and take fewer sick days. Creating a wellness program for call center employees is essential to creating a healthy workplace environment. Because call center employees must be seated at their desks throughout the day and generally have strict schedules to follow, they are at risk for a variety of health issues.

Investing in your call center employees can have a significant impact on your business if you are willing to make the investment. These ventures can include a fitness center, education on wellness techniques, company health fairs, access to free or low-cost flu shots, weight loss programs, providing healthy foods and snacks, and programs to help employees quit smoking.

You might be thinking that the costs for these programs are too high, but in truth, they are worth it in the end. Call center representatives become the face of your company when a customer has a question or a problem. If your call center employees are unhappy and unhealthy, they will become irritable over the phone or forgetful. Because your clients are the most essential part of your business, it is vital that the person they speak to is helpful and friendly. Once you create an environment where employees enjoy coming to work, you can stand back and watch as your business grows.

Some businesses make budget cuts to their employees’ healthcare because of rising costs and unstable economies. However, cutting back or eliminating these incentives will not benefit your business in the long run. Giving your employees the opportunity to see a doctor the moment they get sick or providing a place for them to workout before or after work keeps insurance premiums at lower costs. Research has shown that businesses who cut these from their budgets will eventually see their premiums rise by 10% each year. Providing healthcare onsite or on-demand can also reduce the spread of illnesses. This is essential because employees who work in a call center are in very close quarters, so if one person gets sick, eventually everyone will catch it as well.

Once your business begins to provide these incentives to your employees, you will find that employees are more likely to be motivated to get in shape. You can encourage this motivation by doing company-wide fitness challenges with monetary incentives or prizes.

If you are thinking of beginning a wellness program for your call center employees, but you have a limited budget, take note of what your employees would like to see from you. This will reduce the possibility of wasted money on a program that won’t be used. If you were thinking of adding a yoga studio to your building, find out if the majority of your employees would be interested in participating first. A small way to boost wellness in your employees is to encourage standing up and stretching between calls. You can also print out an infographic of different stretches that can easily be done at a desk and hand them out for those who might feel silly starting this practice. To encourage your employees to eat healthier, provide healthier snacks and plenty of water and tea instead of soda and juices. You can also organize a group walk during lunch breaks or offer to subsidize fitness memberships.

Another low-cost option is to utilize a spare room and turn it into a meditation or nap room where employees can recharge their batteries. Encourage wellness to all of your employees and celebrate employees who reach healthy milestones, too. If a call center employee takes on an office-wide weight loss challenge and returns with significant results, be sure to reward them for their hard work! Other employees will see these results and might be inspired to try it out for themselves.

Providing wellness programs is a logical business decision with a high ROI. After all, when your employees are happy and healthy, they’re going to work better for your company overall.

Paradoxes That are TRUE

Posted on by Ilsa Morales

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A paradox occurs when something seems as if it is impossible or contradictory, but proves itself time and time again to be true. The following paradoxes are things that we come across in everyday life, and therefore can help you to understand life a little bit better. With each paradox learned, a bit of wisdom is gained. Read on to find the truth in contradiction.

paradoxes that are true
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1. The more failures you endure, the more likely you are to succeed

You’ve probably already heard several famous people quote this in one way or another. One of Thomas Edison’s teachers called him mentally “addled” and urged his mother to take him out of school. Luckily, Thomas Edison continued to make intellectual strides and brought us several important inventions (after multiple failures.) But it is true, without failure there is no room for improvement. The moment you stop trying is the moment you truly fail. If you never give up, you will always find at least some glimmer of success.

2. If you chase happiness, it will continue to elude you

The key to happiness lies in enjoying where you are now. If you are constantly telling yourself “once I have this I’ll be happy,” you will never be happy because there is always something out there to strive towards. Once you make a million dollars you’ll tell yourself now I need to find a mate and I’ll be happy, then once you find a mate, it becomes once I have children I will have fulfillment, etc… Find joy in your life right now.

3. What you dislike in others, is what you dislike in yourself

This can be a hard paradox to swallow but if you find yourself sneering at someone who embodies a trait that you dislike, think about what that trait may be manifesting as inside of you. If you judge others for their weight, whether you think they may be “too skinny” or “too fat,” perhaps you should take some time to examine your body image issues.

4. Those who have a hard time trusting often cannot be trusted themselves

People who have trust issues often hurt others to avoid getting hurt themselves. If this sounds like you, work on becoming more secure in yourself and your relationships.

5. The harder you try, the fewer people will be impressed

That’s not to say you shouldn’t strive to be the best student or the best worker, but when you are in company, it is better to be humble. Instead of trying to impress everyone with your resume, physical skills, or sense of humor, try adding a touch of modesty.

6. If you fear death, you won’t be able to enjoy life

Don’t spend your entire life avoiding risks. Taking risks is part of life, and if you shut yourself away from the world you may end up living a long time, but you won’t be having a good time.

7. Fears are meant to be faced

Fight or flight mode is ingrained into the center of our being, but if your fear can’t kill you, then you should try to face it. Instead of taking a shortcut down a dark alley alone, walk up to that cute girl you’ve been eyeing from afar and say hello. A great place to start is by being honest with your bosses, networking without fear, or taking an improv class. Stop letting fear hold you back from success.

8. The more knowledge you gain, the more you realize there is much left to learn

As we slowly become increasingly more aware of the world outside of our bubbles, the more we understand that we truly know very little. Would you be able to find your way around China without knowing the language? Could you argue an opinion on climate change? Do you know the proper procedure for recycling? The more we dive into knowledge, the broader our world becomes.

9. When a product is highly available, the less we appreciate it

Humans tend to believe that if something is in short supply, it is more valuable. Think of it like this, would you rather have toilet paper or a diamond? Just because something is more available does not mean it isn’t very important.

10. Having more choices brings less contentment

The more options available to you, the higher chance you have to be dissatisfied. This may be because there are pros and cons to each decision and you may feel that you’ve lost out because you’re constantly wondering if your choice was the best one.

The Benefits of Toll Free Numbers for Businesses

Posted on by Ilsa Morales

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Toll free numbers began gaining popularity during the early days of the payphone. The demand for a toll free phone number was apparent in those days because people could make toll free phone calls to businesses from their landlines or from payphones and not have to pay a fee to make the calls.

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But it’s 2019 and payphones are a thing of the past. So why are toll free phone numbers still so popular among businesses? While most people do have a free national calling plan for their cell phones, customers can still benefit from calling a company with a toll free phone number. Here are a few of the advantages to having a toll free number for your business:

1. Marketing

Businesses who purchase vanity toll free numbers gain the benefit of marketing their business while providing their customers with one easy-to-remember number. Vanity numbers such as 1-800-FLOWERS smoothly flow off the tongue and make for great marketing strategies on billboards, in commercials, radio ads, and more. Besides, if you are a flower delivery service, you’re going to be more memorable to more people by using a vanity number than as a business who has a regular local phone number. You will often see these vanity numbers used as a marketing method for a variety of companies, including attorneys and real estate agents.

2. Toll Free Numbers Are Used As Customer Service Lines

Many companies can benefit from providing a toll free customer service line for their customers. While some issues can be resolved using a chat feature or over email, some things are more urgent and need to be addressed over the phone. Not only that, many people prefer to speak with a live customer service agent to resolve their problem rather than sit around waiting for an email to hit their inbox.

3. Call Routing

Toll free number providers offer a variety of features with their phone lines. One of the benefits to these VoIP service providers is that they can provide your business with easy call routing. Since VoIP services usually work in the Cloud, they can reroute phone calls to any phone line in many different locations. Therefore, if some of your employees work remotely, this feature will allow calls to be routed to that remote employee quickly and effortlessly. This is also a great benefit to your customers who may need to be redirected to the right employee for their particular issue.

4. Expand Your Presence

Your local business can now reach millions of people when you choose to get a toll free phone number. Whether your company sells internationally, nationally, or both, you can use a toll free phone number for the benefit of your customers. If your business currently only serves a local part of your area, think of how a toll free phone number could help expand your business. Not all local businesses need a toll free phone number, but if, for example, you run a retail store in your local neighborhood, but also cater to a national and international population online, then you and your customers will benefit from having a toll free phone number.

5. Portability

If your business is expanding, toll free phone numbers can grow with it. Why? Because toll free numbers are portable. You do not need to be tied down to one retail location, which means you can move your business around and still keep your toll free phone number. Even if you decide to leave your current phone provider, they should still be able to port the number to another carrier. Once your business has a toll free number, it becomes an asset to your company, and it would not be a good business move to part with it. Especially if you get a vanity number that works very well for your company, you would not want to get rid of it because there are only a finite number of toll free numbers that are able to be given out.  s have had to be introduced because the 1-800 numbers had dwindled drastically.

Reasons a Business Phone Number Makes Sense for Freelancers, Solopreneurs, and Startups

Posted on by Ilsa Morales

When you are just starting in a new business endeavor, there are a few things that can wait and a few that can’t. You might think that having a business phone number is on the list of “something that can wait.” Since you already have a mobile phone number, you can use that for work, right? Yes and no. Sure that could work, but it makes you look unprofessional, it becomes harder to separate work and life, and it’s more likely that you’ll miss important phone calls. If you intend to watch your business grow, then reasoning that you can get a business phone number later when your budget is larger can cause many problems. First, it is hard to switch over from one to the other because when your business is progressing, the worst thing to do would be to change your phone number. Secondly, because you would be missing out on many features, it may not be a good option. If you are a freelancer, a solopreneur, or a startup, there are many reasons why a business phone number makes sense for you; here’s a look:

reasons a business phone number
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1. Professional Appearance

If you are a freelancer or beginning a startup, you’re most likely working from your home or a coffee shop and not a highly-equipped office. This could turn some people off. They may not think that you are capable of running a business properly without having a permanent office location. With a virtual business phone number, you can give the appearance of running a larger company. The variety of features available to you, such as personalized voicemail, call forwarding, customized greeting menus, and call transfer services make it highly appealing and easy to accent your appearance.

2. No More Dropped Calls

Virtual phone numbers work on a cloud-based system, which means that no call will be lost. Not only can you set up your preferences to be forwarded to the right person during business hours, but after hours you can set up phone calls to be sent to a voicemail feature that you can personalize to your preferences. In addition to that, with call forwarding and voicemail to fax or email, you will never miss a voicemail message either.

3.Clear Calls

Cell phone signals can be tricky, but virtual phone numbers, which work from the Cloud, work on a fixed network. Plus, they are dedicated to your business and were created to handle large call volumes.

4. It’s Affordable

If the main reason you aren’t springing for a business phone number is because you don’t think your budget will allow for it, think again. Virtual phone number sites offer several different plans for all stages of business. From freelancers to corporations, you can find an affordable plan that comes with all of the professional features, but you’ll only have to pay for the minutes you use.

5. More Personal Time

When you are a freelancer, solopreneur, or a startup, it can be hard to create boundaries between your burgeoning business and your personal time. But personal time and self-care are just as important as your business. If you find yourself spending all of your extra time thinking about and working on your business, the company could suffer. It’s good to take time off and enjoy life in between work periods. Cut out time in your day to spend with friends and family. Having balance in your life is the key to success. With a virtual phone number, you can set up business hours where customers can call you and reach you directly, as well as out of business hours where they have access to your voicemail. You can get back to them as soon as you are back in the “office.” Just because you work from home doesn’t mean you won’t need a break.

6. No Robocallers

One of the best features on a business phone number is that you can choose an automated greeting where your customer can then select an option of where they would like to be directed. Robocallers will get stuck in the menu options and eventually will be timed out and hung up on. Instead of having your phone line clogged with robocalls, you can spend more time talking to your actual customers. Robocallers have become a massive issue in the past few years, and a majority of phone numbers have been compromised. At United World Telecom you can also sort phone numbers into black and white lists. The Black List blocks unwanted callers from reaching you which means once a robocaller tries to contact you, they won’t be able to call again from that number.

Email Marketing Tip: How to Write Emails that Get Opened

Posted on by Ilsa Morales

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Keeping in constant contact with your customers is an important part of developing your business. Email marketing can be a wonderful tool for reaching out to your customers and providing them with information about your business like special deals, events, expansion, and more. You’ve probably spent a good amount of time crafting a great email only to check your stats later on and find that the emails you sent out have gone unopened. It is challenging to get people to open up and read your emails when they are constantly inundated with tons of emails. So what’s the secret to getting your emails opened and read? Check out these 12 tips for writing emails that get opened.

Make it Personal

People receive emails from corporations all the time, so the best way to stand out among them is to mention the person by name instead of calling them a “valued customer” or some other impersonal title. And if you really want to make it special, sign your name at the bottom, that way they know that there is human life at the other end of that message.

Space Out Your Emails

Unless you have something to let your customers know about your business, you won’t need to send out constant emails. Only when there is an actual event or information that a customer would like to know should you be sending out emails. If they receive an email from you every day, that can get really annoying very quickly and you’ll find your “unsubscribe” number reaching new heights.

Reward Your Customers

When a customer opens an email from you, they will be receiving information about your company, but every once in a while you should reward them for opening the emails. This can be done by offering a special discount code or a free gift with purchase. If your customers don’t benefit from opening your emails, they will stop opening them all together.

email marketing
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Write An Appealing Subject Line

Your emails are not going to get opened without catching someone’s eye first. Read on for more tips about writing a great subject line

Add Numbers

Putting a number in your subject line stops skimmers from passing over your email because the human eye will stop to focus when digits are placed in the text.

Make A Promise

Making promises piques curiosity. For example, you can make your subject read something like, “Spin the wheel for an exclusive discount code inside. Get 10, 25, or 50 percent off!” Inside of this email should be a link that will take your customer to the website where you can spin a randomized digital wheel and receive a discount code for the amount you land on.

Keep It Simple

Don’t get overly clever with your subject lines. When something specific and simple is promised, a customer is more likely to open the email. Don’t try to confuse your customers; they want to know what they’re opening before they open it.

Use Your Humanity For Appeal

Your subject lines should get people interested through their emotions, whether that emotion is to save money, a fear of missing out, or a line that evokes curiosity.

Make Your Emails Interesting To Read

Write with enthusiasm: if you’re not excited about what is in the email, what makes you think anyone else will be? Writing quickly is an easy hack that allows your personality to show through your writing.

Cut Your Text In Half

It is 2018; people are short on time and long on information, so keep your text concise and to the point.

Switch Up Your Greetings

Using the same greeting in every email gets boring after a while. It makes the message you’re trying to convey seem boring and impersonal if the emails start to look alike.

Give Your Company a Personality

Email marketing is a great way to add a touch of humanity and flare to your company’s image. Always write your text to sound humanizing and be sure that your message sounds like the natural voice of your company. For example, a young woman’s fashion site should read as if your hearing about the latest styles from your sassy and fun best friend.

Care About The Customer

Before sending an email, ask yourself if what you’re writing is going to benefit the customer? Is it truthful? Is it interesting? If the answer to one or all three is no, then don’t send it. You want to build a relationship with your customer on trust. The best way to do that is to write personalized and beneficial text from the heart.