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Social Media Networks You Need to Know About for Business

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Social media networks can be for work or play, and some can be great for finding new business contacts. There are many big-named business social networks like LinkedIn, but have you ever heard of Sportifico? Depending on your business, you can find a social networking tool that fits just what you’re looking for. Whether that is for networking opportunities, jobs, or learning about an entirely new industry, meeting the right people can be done using the right platform. Check out these business-focused social media networks that are tailored to specific industries to expand your company’s reach.

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AngelList

The AngelList was created to help startups find investors, or “angels.” To get started, you or your company must apply and be accepted first, which is no easy task. (Less than 2 percent of startup companies are allowed onto the site.) Once you have been approved, however, like several other matchmaking apps, you can swipe left or right on investment opportunities or investors! You can also filter based on things such as market and location.

Spiceworks

If you’re into IT or digital marketing, then Spiceworks is the social media network for you. Spiceworks is dedicated to connecting these professionals with each other, and the site offers project management and planning apps as well as academic content. Tech companies can join in on the fun, too, and create content like tips and advice for the Spiceworks users. Anyone can join, so even if you’re not an IT professional and you’re only looking to learn more about it, you will still be accepted to the site.

Mixer

Attention creatives! This app is for you. Mixer was created with one thing in mind: to provide creative professionals with the opportunity to network with other creative professionals in entertainment, fashion, art, and music. Mixer users pay a monthly subscription fee, and in return they receive the opportunity to network, to import their work into an online portfolio, and post and apply for jobs with other creatives.

MeetUp

Meetup has a little something for everyone. Whether you are looking to connect professionally or personally, you can find a group to do so here. It is a popular and well-known platform, but it is a straightforward tool to use to find things that you are interested in and to connect with other people. There are plenty of writer meetups, professional happy hour meetups, and even meetups for people who just want to enjoy brunch. If you don’t find any meetups you are interested in joining, don’t worry, you can always start your own group.

ResearchGate

ResearchGate is a strict social networking site for researchers and scientists. There are more than 15 million users worldwide, but the vetting process for making it into the networking site is scrupulous. For example, if you do not have an institutional email address, you might not get admitted. But once you are accepted, you have the opportunity to connect with scientists worldwide and collaborate on projects as well as share research findings.

Sermo

Like ResearchGate, Mixer, and Spiceworks – Sermo is a networking site catering to one group of individuals. Doctors around the world can connect on SERMO once their medical credentials have been verified. Once verified, doctors can ask questions, converse on different topics, and they can even discuss confidential information anonymously.

Opportunity

Opportunity is a social networking site for nearly all professionals and can be used to find employment or professional contacts. Opportunity allows users with a LinkedIn account to integrate both sites, and with all of its information, Opportunity uses an algorithm to find you new opportunities.

Sportifico

Another niche networking site is Sportifico. This one is strictly for soccer athletes and coaches. Whether you want to build your own team or start a career in coaching or playing soccer, Sportifico can connect you with the people that can make your dream a reality. Once you have applied and are accepted, Sportifico offers a place to show off your resume, your skills, stats, and a way to send messages and search for connections and opportunities.

Things Not to Say at Work

Most people spend more time at work than they do at home, so it’s natural that you could become so comfortable in your workplace that you begin to let your guard down. But, it is important to remember that it is still a place where you must maintain a professional demeanor. Whether you are expressing yourself to your boss or your coworkers, you should be careful in choosing your words. Don’t let anything pass your lips that could be considered harmful or demeaning towards the business or anyone in the company.

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Here are a few phrases to avoid that could potentially hurt your career or even end it.

1. “We’ve always done it this way.”

Regardless of whether that is true or not, what other people here is that you are resisting change. When you resist change, you cannot progress in your position, and you will remain stagnant. That isn’t a good look for an employee in front of their boss. Usually, things change for the better, or they are temporary for the situation at hand. If things didn’t change, you would still be waiting for dial-up internet or calling handwritten numbers from your Rolodex. If you are hesitant to a new way of doing things, try asking questions about it and learning the benefits. Once you are more aware of the new method, you will be more likely to trust it.

2. “That’s not my job.”

Many bosses will ask their employees to carry out tasks that go outside of your comfort level or that you may consider beneath you. It happens from time-to-time in any business, but instead of looking at it as an annoying extra task, think of it as a chance to show how versatile of an employee you are. Besides, saying that something isn’t your job, comes across as you saying that you won’t take one for the team. If you really cannot find the time to carry out these unrelated tasks, inform the asker that you have several other projects to finish first, but when those are completed, you would be delighted to help out. If you truly are busy, they should realize that and may ask someone else.

3. “You’re dressed up today. Do you have an interview somewhere?”

Some people feel like getting a little extra dressed up on certain days. That doesn’t necessarily mean they are trying to leave the company. By phrasing, this question in this way what you are genuinely portraying is that they don’t usually dress nice or maybe that they don’t like their job and could be exploring options. So what if they have an interview somewhere else? You will find out in due time if they leave the company anyway. Instead of asking them questions that they would like to keep private, say that they look nice or you like their shoes and move on. If you do decide to compliment them, be sure that the compliment is workplace-appropriate and you have a comfortable relationship with that other person, too.

4. “I don’t know.”

Sometimes you don’t know the right answer. That’s fine, but try to avoid saying this particular phrase. Instead reply, “I will find out for you” if the question was asked in person. If the person asks you over email or GChat, you can do a quick Google search or ask a more informed co-worker before replying.

5. “You’re how old?!”

You might not think that this question is a big deal, but it doesn’t work out in any situation. If you are incredulous that a person is so young in such a position of power you are making the accusation that they look older for their age. If it is vice versa, then you are conveying that they aren’t where they should be professionally at that time in their life. Simply, steer clear of age-guessing or any questions that may be related.

6. “I don’t enjoy working with this person.”

This is another response that makes you look like you are not a team player. Just because you do not like someone does not mean that should hinder you from maintaining a professional relationship with them. Sometimes working with people who have a different style than your own can be useful for growth.

7. “This task is not possible.”

Instead of saying this, try working out the issues. How can you be sure if you haven’t laid out the problem in front of you and contemplated all of the possible outcomes? Avoid being negative all the time when you’re in the office. Otherwise, your co-workers won’t want to work with you.

Tips Your Startup Actually Needs

Congratulations! You’ve founded your very own start-up! That’s a dream that only the best entrepreneurs can turn into a reality. While there is no shortage of information out there for startups, here’s some advice that you MUST have to lead your business to success. Read on for five tips that your startup needs.

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1. Find Your Fans

This is true for any business that is successful. When you find your loyal customers and the people who truly trust and believe in your product(s), then you can have great success if you focus on pleasing them. Take time to thank your loyal customers and to listen to them. Find out what they expect and need out of your product. Your products and services should always be changing and getting better when you’re a start-up. All new startups should invest in a virtual phone number for their customer service line. It takes up minimal start-up cost, and you can find a plan that fits your specific needs and budget very quickly. Plus, with a virtual phone number, you can create a top-notch customer service line that will allow you and your customers to stay in touch, enabling you to nurture a prosperous, mutually-beneficial business relationship.

2. Create Your Own Product Category

When you don’t have any competition, it’s easy to be number 1. Take Snapchat, Twitter, and Instagram for example. They all began as social media sites whose biggest comparison was to that of Facebook. But what actually made them so strong and so unique was that they were nothing like Facebook. Twitter offers an outlet to find news and express your opinions on current events and pop culture topics, or even share what you had for lunch that day. As long as it was stated in 140 characters, or now 280 or less, you could write it and post it up for all to see.

3. Efficiency is Key

It is better to start out with a smaller staff, especially, if your start-up is on a budget. It might seem like you need to begin hiring people right away as your business starts to grow, but sometimes it’s better to look inward and find out what is working within your industry and what isn’t. Instead of expanding right away, think about dispersing the people you have onto projects that are pressing right away. Eventually, you will have to hire as your business grows, but in the first year or so, it is better to get a flow for what works for your company and what doesn’t before adding on additional people just to have to let them go when you can’t find the funding.

4. Offer a Better Product, and Price it That Way

A great thing about having a start-up business and working on one great product or a core-set of great products means that you can price your product above that of your competition. That might not sound like the best idea right off the bat, but think about it; bigger businesses can slash their prices more easily to compete with the smaller guys with no problem. When you dedicate your business solely to creating the best, for example, soap, you can market it and price it as a handmade and one-of-a-kind product that is good for you, the environment, pets, whatever. Use your niche to your advantage.

5. Marketing

Impress your customers with an eye-catching logo, an easy-to-navigate homepage, and a thorough and professional website. All of your marketing pieces should be the highest quality so you can make a great first impression. If you can’t afford an in-house graphic designer, try to hire a freelancer, or if you are really low on cash, you can check out Canva, where anyone can create beautiful visual design pieces from professional templates.

Once you have created your perfect website, built a winning team, put your best product forward with the right price, and raised your customer service game, you will be well on your way to having a successful startup.

The Fastest Growing Global Markets of 2025

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The world’s most advanced countries have seen global trade become stagnant because of policy changes and controlled investments. The upside of this upset is that developing countries have had a chance to begin to equalize themselves with more economic powerhouses.

These developing countries have been major contributors to global output. They are the countries that business owners should be thinking about when deciding to expand their reach to international territories. Read on to find out more about these emerging economies and the opportunities they can offer your business.

Expected Growth of Global Economic Markets

There are multiple countries throughout Asia that can maximize the growth output of your business. The OECD has sited Asia as the fastest economically growing region in the world. Growth throughout Asia in countries like Vietnam and China are expected to grow around 6.0% meanwhile the United States and Euro countries are only expected for grow by 2-3% and those numbers are expected to drop in the coming years as the countries in Asia continue to grow.

Where This Growth is Expected to Occur

The following is a list of economic growth anticipated by the fastest growing global markets for 2025.

China

China is projected to grow to 6.4% in 2025 in comparison to 6.6% in 2018 and 6.8% in 2017. The economy is steadying itself to a more reliable growth pattern rather than the extreme economic growth we have seen from China in the past decade. China’s president Xi Jinping has been working towards creating a more balanced pattern for the economy.

India

The growth rate in India is even higher than China’s and is expected to shoot up from 7.0% growth to 7.4% in 2025. This incredible growth rate is thanks to a rise in productivity. The growth potential of the market is currently accelerating and India is quickly becoming a huge economic presence in Asia.

Vietnam

Vietnam is hovering around the same growth rates as China with 6.5%. The government has been working tirelessly for Vietnam to become more attractive for world markets, and this strategy is proving to be lucrative. Huge tech giants such as Samsung have brought huge investments to the country.

Cambodia

Cambodia’s tourism sector took a plunge in the past but is now recovering and that recovery has helped to boost the economic growth in Cambodia to nearly 7%.

Deciding to invest in Cambodia is up to the personal choice of the business, however. Government corruption is still rampant in the country and transparency is not at its highest.

Bhutan

Though it has a very small population, the Kingdom of Bhutan is growing fast and strong. It is a landlocked and centrally located country between China and India. Its location makes Bhutan very important, and its economy is driven by tourism, agriculture, hydropower, and forestry. According to the World Bank, Bhutan is expected to grow at 11.1% over the next few years. The Kingdom of Bhutan uses a Gross National Happiness average over a Gross Domestic Product average to gauge the nation’s prosperity. Before you jump into investing in Bhutan take into consideration that its financial markets are not yet developed and the stock exchange is tiny.

South Korea

South Korea is not growing as fast as other countries around Asia, but it is still growing at around 3.0%, higher than most of Europe and the United States. South Korea may be seeing this boost because of its global trade deals and powerful friends.

New Zealand

Although not part of Asia, New Zealand is also in the running to become a top economic powerhouse globally. Its GDP growth is expected to stay at around 3.0% for 2025. This sovereign island country has built its GDP through agriculture, dairy farming, tourism, and a burgeoning wine industry.

Markets to Watch for Your Business’s Growth

This growth all around the world means that your brand has the possibility of expanding outside of your circle. When you understand where the money is going rather than where it is, you can give your brand a strong competitive edge. Asia and New Zealand are great potential marketplaces where your business can find new customers and can evolve prosperously over time.

A Virtual State of Mind – Tips for Building a Virtual Office

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A virtual office means that you can work from anywhere in the world. The internet has made it easier than ever for businesses to be built from the ground-up, all from the comfort of your own home. Many workers can telecommute to work because of the ease and reliability of the internet today. However, working from home or anywhere outside of a traditional office setting has both its advantages and disadvantages. Many businesses are choosing to take advantage of virtual offices because of the savings on office space rentals, tech, food, office supplies, and insurance. We have compiled a few tips for building a virtual office to enhance your business.

Some critics of virtual offices believe that working from home makes workers more susceptible to distractions such as family or friends, and they think that workers won’t be as productive as they would be if they were to work in a regular office environment. If you are thinking about taking your business into the virtual world, or if you already do telecommute, then check out these tips to help you create a productive virtual office space that will guarantee efficiency, creativity, and an increase in cash.

1. Get a phone system

In business, you will inevitably need to be able to connect quickly and efficiently with your employees, co-workers, clients, and customers. Many virtual phone systems offer forwarding and routing services to anywhere in the world. These phone systems help customers and clients get in contact with the right person in the business that they need to talk to. The phone system can often greet the customer automatically and then offer them a variety of options so that they can get into contact with the right department. It doesn’t matter if your sales manager is in Florida and your customer service agent is in Iowa.

2. Meet new-hires in person

If you are the boss, you should make it a point to try to meet everyone you work with at least once. It might not be financially possible for some companies to fly out managers to meet new employees or vice versa. Be that as it may, luckily, technology exists and if you can’t meet “in-person” you can still meet “face-to-face” kinda. Through Skype, Viber, Google Hangouts, and a host of other video calling apps, it is now possible to connect with and see others without leaving your living room.

3. Hold meetings

If your co-workers or employees are located within the same area, then you can hold in-person business meetings as much as you think necessary. Whether these meetings occur on a monthly, bi-monthly, or yearly basis, there are plenty of places that can host your group. Since you do not have access to your office building, you can set-up a meeting time at hotels with conference rooms, coffee shops, and you can even find some companies who are willing to rent out their free spaces to other businesses for meetings as well.

4. Communicate often and effectively

Since you can’t just walk over to Susan’s cubicle to talk to her about a marketing campaign, you need to have the next best thing. Staying in constant contact on Google Chat is an easy way to get answers fast from your employees. If something can wait more than five minutes, then you can always send an email. Be sure that your employees are aware that they need to be plugged in and ready to answer questions, emails, and phone calls while they are at work.

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5. Establish a time management policy

The best thing about telecommuting to work is that you can typically make your own hours. However, it’s important to know when your employees are working so that you can quickly get in contact with them. Virtual offices also need to establish how long each person will be working a day and what is expected to be completed of them. This way everyone can plan their days accordingly.

6. Foster relationships between co-workers

It is highly encouraged to set up team building events for your employees if they can all attend. If your team is located all around the world, then it may be a bit harder to meet up for happy hour after work. Instead, you can set up a non-work-related Facebook group or chat group. It also helps to remember birthdays and share personal news and special occasions. If you know that one of your co-workers or employees is getting married, be sure to send them an e-greeting card or shoot them a congratulatory text. A little bit of effort goes a long way in creating relationships.

7. Encourage productivity with competitions

To make sure that your team is being as productive as possible, offer incentives for hard work. This can be done through bonuses or contests between employees. Set goals for the team and award prizes to those who reach milestones before everyone else. You will soon see your profits rise and your employees get excited about work.

8. Set boundaries

Working from home can genuinely be distracting if you live with a spouse, roommates, or children. When you decide to start working for the day be sure to let your family and friends know that you can be reached after you’re done. Shut the door to your office, if possible, and shut out any distractions that aren’t work-related. If your office is the kitchen or another high traffic area in your home, consider heading to a coffee shop.

The Skills You Need for Effective Leadership

Whether you are an office manager, a project leader, or the CEO, all effective leaders require a number of skills to help positively and successfully interact with staff and other team members. Here are a few of the skills you need for effective leadership:

The Power of Communication

Communication easily ranks at the top with regard to the skills you need for effective leadership. As a leader, you have to be able to clearly and concisely explain things to your employees. Topics that require communication by a leader may range from a description of goals to details involved in a specific task. Effective leaders have to master all forms of communication, including but not limited to full staff discussions, one-on-one, and communication via telephone, social media, and email. A large part of communication revolves around listening, so leaders should establish a clear and easy flow of communication with their team and staff through regular conversations and an open door policy. Other necessary skills that fall under communication include: clarity, articulation, business storytelling, expression, presentation, reading body language, and reducing ambiguity.

Another one of the skills you need for effective leadership is the ability to inspire and motivate. Effective leaders must be able to inspire their workers to go the extra mile for the company. There are many ways to accomplish this. Among them are: building employee self esteem through recognition and rewards and giving more responsibility to those who show extra initiative, thereby increasing their investment in the company. Some of the skills you need for effective leadership that are related directly to motivation are asking for input, mentoring, team building, thanking staff, and understanding employee differences and concerns.

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The Importance of Effective Leadership

Leaders who attempt to take on too many tasks themselves will face challenges in getting things done. Some leaders fear that delegating tasks is a sign of weakness, when it is actually a sign of a strong leader. Therefore, another one of the skills you need for effective leadership is in identifying the skills of each of your staff members and assigning duties to each of the staff members based on their skill set. By delegating, you are able to focus on other important tasks.

Positivity can go a long way in running a business. Being able to laugh at yourself when something goes wrong helps to create a healthy and happy work environment, even during stressful and busy periods of time. Simple acts like asking staff members about holiday plans can help to boost morale in the workplace. Some of the skills you need for effective leadership that are related to infusing positivity in the workplace are developing rapport, humor, helping others, friendliness, respect, empathy, and diplomacy.

Character Traits of Leadership

Trustworthiness is yet another one of the skills you need for effective leadership. Employees should be able to feel comfortable going to their leader with questions or concerns. It is important for a leader to demonstrate integrity as employees will only trust leaders that they can respect. Being open and honest will encourage the same kind of honesty in your staff. The ability to apologize, along with having credibility, accountability, business ethics, consistent behavior towards employees, emotional intelligence, empathy, reliability, and thoughtfulness all support the building of trust with your staff.

A few more of the skills you need for effective leadership include:

  • Creativity: the ability to think outside of the box, analyze, embrace different perspectives, observe, be open minded, and innovate.
  • Give feedback: offer positive reinforcement, mentoring, coaching, and a clear layout of expectations.
  • Responsibility: A leader is responsible for failures and successes and should be willing to accept responsibility when something goes wrong and also evaluate best solutions, learn from mistakes, and reflect.
  • Commitment: this includes follow through, determination, passion, and work ethic.

Last but certainly not least, flexibility is one of the skills you need for effective leadership that is most important as mishaps and last minute changes happen often. Adaptability is critical in being an effective leader.

4 Simple Steps To Get Return Customers

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It takes effort to create a return customer, but with the number of sales they bring to your store in return, they’re worth the extra effort. If your business is using up all of its resources towards directing its advertising budget on attracting new clients, you may be missing out on a huge market… the customers that you already have.

The Power of Loyalty

Getting a new customer will usually cost your business money on advertising. Loyal customers don’t just buy your products; they tell other people about them. They might even post your products on their social media pages, giving your business free advertising to hundreds or even thousands of new potential customers.

New customers may appear once or twice and you’ll never hear from them again, but every new customer is an opportunity to create a return customer. And that is why it is important to take care of every single customer as well as you can. If you do it right, every customer can become a lifelong customer, which really pays over time. If you offer a great product or service, there is no reason why you won’t be able to create a strong following of return customers.

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Here are 4 simple steps to create a loyal following of return customers

Create The Right Environment

If your business isn’t presentable, you probably won’t get many people wanting to return. Take a walk around your store and make notes. Your store should be comfortable and welcoming. The inside and outside should be clean, the lighting should be inviting, and the layout should be easy to maneuver through. If a customer cannot find the product that they need, then your layout might need some changing up. Take some time out to think about your decor and finishing touches, too. Listen to the feedback you hear from staff and customers about the environment and see what could use some sprucing up, while leaving the things that are already working.

Have Your Staff Put Their Best Foot Forward

If you’re not always around or selling directly to your customer, then you need to be sure that you have a loyal and friendly staff, who preferably believe in the products they are selling. Your staff should not only be friendly, but they need to be knowledgeable as well. A kind and well-informed staff will leave the right kind of impression on your customers. If a customer has a positive experience, they are more likely to return even if they did not purchase anything the first time. Gather your staff together for training sessions to be sure that they are upholding your business to the highest degree. Having a properly trained staff will ensure positive interactions.

Learn Your Customers’ Names

Introductions are the best way to make a good impression on someone right away. If you are not great at remembering names, try to make a mental note about something that the person is wearing and repeat their name back to them. If your business is very busy and you don’t have time to introduce yourself to everyone, go out of your way to introduce yourself to people that you already recognize. IVR technology can free up valuable time and scale the effectiveness of your workforce. Recognizing a frequent customer will help you to learn what the customer wants and expects.

Remember Your Customers and What They Like and Don’t Like

Now that you have brought in a customer for a second time and have introduced yourself to them and gotten their name, you can start taking notes about their shopping habits. Many businesses use this technique and it makes their repeat customers feel appreciated. For example, if you run a wine store and you already know that a customer likes a certain wine region, you can remind them when you know you are getting a new wine from that particular region. If you own a restaurant, remembering people’s allergies and sending out their favorite appetizer as a compliment will guarantee that your customers will return.

Return Customers = Greater Value

If you remember to do all four of these simple steps, your business will soon be on its way to maximizing its profits. As a business, you want as many customers as possible, however, loyalty goes very far in the long-run. Gaining a customer and keeping them for years to come means your initial marketing efforts were ultimately successful, enabling you to bank on them long-term. Considering the large expense marketing can be, why not extend your efforts for the highest yield?

The Best Business Voicemail Greetings

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There’s nothing more annoying than getting sent to a voicemail box that is full or hasn’t been set up yet. And you could be missing out on customers if you don’t have an automated voice response system for those callers who contact you outside of business hours. If you can’t be available 24/7, the best thing to have set up is a fail-safe. After all, you don’t want to miss out on a potential sale.

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One of the best things you can do for your business is to set up the best voicemail greeting for your business so that your customers actually want to leave a message, and trust that you will get back to them.

Here are the Dos and Don’ts of creating the perfect business voicemail greeting

  • Do apologize that you are unavailable to take their call
  • Don’t use an overused phrase that will annoy callers right off the bat
  • Do encourage your customer to leave a message
  • Don’t just keep the default voicemail greeting
  • Do let the customer know which department and voicemail box they have reached
  • Don’t over-complicate the voicemail message; it should be simple and to the point
  • Do give the customer an expected time that you will return their call, such as during regular business hours
  • Don’t forget to follow up with them
  • Do give the customer alternate ways to get the information that they need, whether that is directing them to an FAQ page on your website or providing a customer service email address. If your business deals with emergencies, there should be an emergency line available for them to call.

Now that you know the Dos and Don’ts of creating an awesome outgoing voicemail message, you are ready to follow a very simple formula to creating a professional business greeting that gets the information you need out while keeping the message short. Here’s how:

  1. State your name or the name of your business.
  2. Apologize for missing the calls (you can give a quick reason why you’re not available such as “not at my desk” or “closed for the holiday.”
  3. Ask for their information so you can call them back. For example, asking them to state their name, number, and issue with the service or product will be very helpful for you. It is very important to find out why they are having an issue and calling before you call them back. You need to be prepared to be able to solve their problem.
  4. On the other hand, you can encourage them to call back at a certain date and time where you are more likely to answer the phone. Offering to call them back and giving them an option to call you again at a better time will establish trust between you and the customer. They know that no matter what, they will be able to reach you next time, whether you call them or they call you back.
  5. Seize the opportunity to tell them about a promotion. Since you already have them on the phone, let them know about any new products or information that they may be interested in learning about.
  6. End the message politely. It is as simple as thanking them for making the call and wishing that they have a great rest of their day.

An example of a great voicemail greeting is, “Hi you’ve reached the office of (your company name). Unfortunately, we cannot get to the phone right now and apologize for the inconvenience. If you leave your name, number, and the reason you are calling we will get back to you as soon as we can. Otherwise, you can reach us at our regular business hours, Monday thru Friday 8am-8pm. Thank you for calling and I hope you have a great rest of your day!”

If you have a virtual phone system set up for your business, then you already have the tools to create a great business voicemail message. When you’re creating the perfect voicemail greeting, simply apply these guidelines and remember to be polite, informative, and encourage the customer to leave a voicemail so you can follow up with them. It’s as simple as that!

How To Turn A Disgruntled Customer into a Loyal One

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A customer’s happiness is the most important component of a business’ success. Without customers, there is no business. Therefore, making customer service an integral part of your business model is extremely important. Since it all starts with customer service, make sure that your staff is fully trained in how to deal with an angry customer should a problem occur. One bad customer experience is the quickest way to turn your customers over to your competitors, so being able to diffuse bad situations is the key to success. Having a great relationship with your customers will bring up the value of your brand and increase your sales. If your customer is angry, there are ways to please them, and even turn them into a customer for life. Here are several tips to keep in mind:

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Actively Listen To Your Customer

Take into account what your customers are saying about your products. There are times when a customer is angry about something outside of the service. Perhaps they are just having a bad day, so remember it is only your business to be sure that you solve their anger surrounding the issue with your product. Listen to what their issue is with intent, let them completely explain everything. Be completely silent while they explain, you may nod or acknowledge that you are listening, but be sure that they are finished talking before you begin.

Apologize Immediately

No matter what the issue is, be sure to apologize right away for the mistake or miscommunication. It might be an immediate reaction to want to be defensive of your products, but you have to remember that this person is allowed to air their grievances since they purchased the product and supported your business.

Go Out Of Your Way To Make Them Happy

This is what could turn your angry customer into a loyal one. If you do it right, your customer will be excited to return to your store. Going out of your way also makes your customer feel special. Perhaps you work at a restaurant and a customer was unsatisfied with their meal; you could comp the food and include a gift card to get them to return. When they return, you can go out of your way to make the next experience much better. By going above and beyond, you’ve created a customer for life.

Create an Opportunity for Improvement

Every angry customer brings up a solid point about issues with your company or your product. Take every opportunity to learn about what you need to improve on in order to give yourself a leg up from the competition. Treat complaints as if they are a problem that you need to figure out with your brand. If one customer is unhappy and lets you know there is a problem, surely there have been customers with the same issue but never mentioned it; they respond by simply not buying your product again. With that in mind, customer complaints are invaluable resources for improvement. Your business will never stop growing as long as your customers’ needs are being met and your product continues to improve. If you feel that your business does have room to grow and you don’t want to sit around waiting for complaints to roll in, consider sending out a survey that your customers can opt-in or out of to gauge their satisfaction.

Build Up Your Reputation

By consistently meeting consumer needs and providing excellent customer service, you will quickly gain a reputation for being delightful to shop with. Brands like Nordstrom have built up their reputation with customers and they have thousands of reviews from customers gushing about their dependability. People are more likely to go with a dependable option than something that has a wishy-washy reputation. Just remember, every angry customer is a chance to win customers over and invite them back.

By using these four simple tips and responding to angry customers in a positive and approachable manner, your business will be flourishing in no time. Since your company is now focusing on customer relationships, you have the tools to thrive in any market.