What is Outbound Calling?
You can easily make outgoing calls from any number you purchase with us and have those numbers appear on the caller ID. Outbound calling is a premium feature that can be added to your cart when buying a phone number through our website or your control panel.
Calls from our service are indistinguishable from any other phone calls, giving a sense of authenticity and credibility. This service allows calls to be made without high long-distance fees. A “Softphone” like the GCF Softphone or another 3rd-party dialer can be paired with our numbers, allowing users to make outgoing calls from their mobile device.
Additionally, users can make outbound calls from their CRM or Help Desk software with our Integrations.
Tips for Outbound Calling
An outbound call is from a company’s call center, office, computer, CRM, or cell phone to a current or prospective customer. Typically, outbound calls include sales calls, support calls, and internal calls to a help desk.
There’s a certain art to outbound calling, and if you haven’t learned it yet, you need to brush up on the essential factors that determine the success of your efforts. If you’re ramping up to an outbound campaign, follow these tips to guide your strategy before you get on the phone.
Create Call Lists
Don’t bother wasting your time with blind, cold, outbound calling. The odds are against you in every way. Compose your call lists using qualified leads; this gives your agents a much higher chance of success. Your team’s marketing efforts have already trimmed the fat from your leads and left you with the ones with the most potential. Moreover, your agents have detailed information about these leads, such as name, location, industry, and needs. This data helps them connect more readily with prospects and helps them gently lead the way to a sale.
Make the Calls Engaging
Your agents cannot guide the prospects to a sale if they cannot engage them. This does not mean following a rigid script. Clients are savvy and can quickly tell if an agent follows a line of sales patterns. The first thing your agents must do is grab the prospect’s attention. They should call them by their first name and show interest in them. Agents should always make prospects feel valued without coming across as sounding false. The call should not take too long. Agents should show that they value prospects’ time. It’s always a good idea to ask how much time they have before the pitch commences.
Schedule a Follow-Up Call
Once your agent has grasped the prospect’s interest, he or she should set up a follow-up call while the client is still on the phone. This way, the call will be finished on a good note, and the agent will feel that he or she has accomplished something. Your company will also come across as professional and efficient.
It’s Not Over Yet
A successful outbound calling strategy does not end with the call. There is still much to be done to improve this and future campaigns. Your agents should learn from successful campaigns and decipher how to improve on failed ones. You must keep communication open between you and your agents to provide a continuous feedback loop. The best way to maintain this is through constant call monitoring and regular agent training. This lets you assess your agents’ performance and put the information gained from monitoring into practice. You can recognize and point out common errors and suggest ways to correct them.
